IE BUSINESS SCHOOL

THE BRIEF: Create a digital activation campaign pitch for Nike, the global sports giant, based in London and targeting 14-19 year old girls from London.

THE IDEA: Empowering girls through sport and positive mental health messages. 

The campaign focused on both online and offline activations through a collaboration with UK influencer, Amelia Dimoldenberg, and her popular YouTube series The Chicken Shop Date, as well as popular Millenial/Gen Z app Vent, and a global event, with the physical activation taking place in the City of London in the UK.